– I found the section on sex appeal to be very interesting, especially when they said it is rarely used. I feel that I somewhat disagree with that as I see it used it many ads. Mostly clothing, perfume/cologne, hygiene/deodorants, and so on. On the other hand I feel that it may not be used quite as often as I originally thought as well. It is possible to interpret it as something that it is not.
-I also found it interesting that comedy was used as a style rather than an actual appeal. I feel that it is used too frequently to not be considered an appeal. Funny makes people laugh which makes them feel good. As the video said the other day, “Advertising is selling happiness!”

Fowler’s list of 15 appeals that advertisers use was a great list that I feel incorporated everything that I see in commercials, magazines, newspapers and so on. I don’t feel that he left anything out of the list other than the use of comedy, which was later brought up in the “Styles” Section. I was surprised by the sex appeal section, where they stated that even though we think that sex appeal is used in almost everything these days, it is actually rarely used. However, after thinking about it and thinking back to different advertisements, I realized just how true that was. Overall I feel that Fowler covered all of the bases of advertising that works on us.