– I found the section on sex appeal to be very interesting, especially when they said it is rarely used. I feel that I somewhat disagree with that as I see it used it many ads. Mostly clothing, perfume/cologne, hygiene/deodorants, and so on. On the other hand I feel that it may not be used quite as often as I originally thought as well. It is possible to interpret it as something that it is not.
-I also found it interesting that comedy was used as a style rather than an actual appeal. I feel that it is used too frequently to not be considered an appeal. Funny makes people laugh which makes them feel good. As the video said the other day, “Advertising is selling happiness!”
Archive for February, 2012
Interesting facts about 15 advertising appeals
24
Feb
Advertising’s 15 Basic Appeals
24
Feb
Fowler’s list of 15 appeals that advertisers use was a great list that I feel incorporated everything that I see in commercials, magazines, newspapers and so on. I don’t feel that he left anything out of the list other than the use of comedy, which was later brought up in the “Styles” Section. I was surprised by the sex appeal section, where they stated that even though we think that sex appeal is used in almost everything these days, it is actually rarely used. However, after thinking about it and thinking back to different advertisements, I realized just how true that was. Overall I feel that Fowler covered all of the bases of advertising that works on us.
Outline
15
Feb
- Introduction/ Background
- Sleep debt is a growing problem that could be reduced by decreasing the amount of homework teachers assign to students, going to bed earlier, but most of all by turning off the electronics.
- “Sleep has become increasingly devalued in the 24-hour society’ (Martin 464).
- “sleep problems affect virtually every aspect of day-to-day living, including mood, mental alertness, work performance, and energy level” (Epstein 472).
- Homework/School Start Time
- “It is also important for teens, like all people, to maintain a consistent sleep schedule across the entire week” (NSF 484).
- “The starting time of school puts limits on the time available for sleep” (Carskadon 492)
- Going to bed earlier
- “Staying up late can cause chaos in your sleep patterns and your ability to be alert the next day…and beyond” (NSF 487).
- Technology
- A Third of Life – “…Children’s bedrooms increasingly resemble places of entertainment rather than places of sleep” (Martin 464)
- “Watching television is the most popular activity (76%) for adolescents in the hour before bed time, while surfing the internet/instant-messaging (44%) and talking on the phone (40%) are close behind” (NSF 485).
- “Nearly all adolescents (97%) have at least one electronic item — such as a television, computer, telephone or music device — in their bedroom. On average, 6th-graders have more than two of these items in their bedroom, while 12th-graders have about four” (NSF 485).
- “Many teens have a technological playground in their bedrooms that offers a variety of ways to stay stimulated and delay sleep” (NSF 486).
- Counterargument
- “It is not difficult to project that a large number of students see a later starting time as permission to stay up later at night studying, working, surfing the net, watching television and so forth” (Carskadon 495).
- While these solutions seem good, you can’t make students do these things, and they are not very realistic.
- Conclusion
- Works Cited