I’ve to decide to critique the website Eco Tourism Blog for today’s entry. I’m an Environment Policy major and love to travel, so I thought it was a very nice blend of the two.
Front page
Strengths
- Excellent well-written posts
- Colorful and attractive visual aids
- Easy to find and use tagging widget
- Comments show up when you select the article, makes the main page look cleaner
- You don’t need an account to comment; you can log in with facebook
- Because there’s so many articles, there’s something for everybody
- gray background theme makes photos jump out
- many posts on the home page encourage you to read more
- includes an archives for the last three years
- site is moderately fast
- has an amazing coverage, several different counties all over the world
Weakness
- Childish advertisements make the site look less legitimate
- Ads are very cluttered and distracting
- Logo looks outdated and blends in with ads
- The top article on the page is from 2008
Opportunities
- Have links to other, more specific sites if the reading wishes to get more information about a place
- Have ads from relevant businesses like National Geographic or AAA
- Tell the audience upfront what experience and training the staff has
Threats
- Because the tags (more or less categories) are halfway down the website, people not give the site because the information they’re looking for isn’t immediately visible.
- has many links to youtube videos embedded on it, which for some reason never seem to work
- hasn’t been updated with a new post in two years
- little reason to go to the site over and over again
under: Blog S.W.O.T.