November 6, 2011
Axe has a commercial for their spray deoderant. It refers to men having premature perspiration which has a sexual reference to premature ejaculation. In the commercia there are several sexual references including a woman holding up a thong, a “wet dream”, and a woman licking a popsicle. All of these events cause the men to sweat under their arms and it showing through their shirt. The commercial says that with Axe body spray you are in full control which is referring to controlling your premature ejaculation during sex.
Why would this case not apply to Miller vs. California’s Miller Test? http://scholar.google.com/scholar_case?case=287180442152313659&hl=en&as_sdt=2&as_vis=1&oi=scholarr
Would this be considered obscene or indecent?
Does it pass the Pacifica Test?