For today 3.31:
Here’s a list of good questions to keep in mind when viewing a peer’s project:
Advertisement being analyzed (print ad or commercial):
– Is it clear what advertisement is being analyzed? If so, how; if not, why not?
– Is the ad referenced within the text? How effective is this?
Balance of media and text?
– Where are the moments of strength where there is good balance of media and text? What makes these strong points?
– Where are moments of weakness with balancing media and text? What makes these moments weak? What can you suggest for improvement?
– Are the placement and scaling of media used sharp and clear?
Design / Color / Construction:
– Does the color and design match the content of the topic? If so, how; if not, why not?
– Does the project flow freely, leading you as a viewer to each point the composer is making? If so, how; if not, why not?
Overall Analysis:
– Are references to specific examples from the ad clear in the overall analysis? If so, how; if not, why not?
– Are the sources used integrated smoothly and cited properly? If so, how; if not, why not?
Project as a Whole:
– Since this is a work in progress, what can you suggest to the composer as s/he finalizes the project?