Project Pitch
My proposed film will be a 4-5 minute music video. One of the reasons why I wanted to film a music video is because I am really impressed by how the shots were able to “sell” the artists and get so much across in as little as 4 minutes. Usually people swoon over the videos because of the artists, but I like looking t the cinematography and production behind it (occupational habit) and I like syncing the editing to rhythm.
Here are some examples of MVs:
1. Still Loving You – CNBLUE
(yes it’s the same Korean band, but I think this really showcased their beind-the-scenes production as well as their techniques, I really like this)
2. That Girl – David Choi
MV done by the youtube-famous WongFu Productions. I really liked the idea of infusing images from the projector.
The approach to the video depends on whom I am going to feature in the video. Firstly, if I am able to contact a friend who sings, or better, a local artist to feature, I would pick narrative + face showcase cross-cutting. It’s because this way a narrative is a more engaging way of getting the lyrics across, and showcasing the face and techniques of the artist would leave a deeper impression to the audience.
Production techniques that I would utilize is video editing, accompanied by post-production in color balance correcting. Visual design elements I will use are making use of color palettes – pastel colors, or darker bluish-green colors. The goal for this is to give the video a special aesthetic feel to it rather than just straight videos out of the camera. I may look into After Effects if time permits, but probably not too fancy stuff.
The equipment that I will use is my DSLR – T2i, light kits from TCOM, and color gels. For the song, I will pre-record it with a condenser microphone if available. Otherwise I may use a boom mic for it.
The primary creative or logistical challenges would be a decent environment to record the song, and also the background in where the artist would be showcased at. Usually they have some big warehouses for it, but I don’t think I can get access to any. Maybe Wolfe 120 is a good option.
Also, the editing would also be a difficult part. Music videos usually go with very short cuts, and one thing that I find interesting is that flash cuts are acceptable in MVs – people can jump from location to location, doing different stuff, yet our brains can still put the pieces together and make sense out of it.
I am looking forward to work with someone who has similar ideas, and it may be easier and adds more variety to the shots if two people are doing the cinematography simultaneously. But well, if others have their own projects to work on, we can still help each other out J
Ideas from classmates:
Studio from Allant’e
Stones throw on Wednesday right
Radio – local artists