Social Media is extremely important in this fast pace, technology driven world we all live in. Formerly reserved for leisure and entertainment, social media sites are gaining more and more of a professional reputation. Everyone uses twitter as a way to promote their business, or themselves in the job market. With this new professional base, I think followers are the key to success. Not neccesarilly who is following you, but rather, who you are following. The people or companies you follow on twitter are what make your social media experiance a success. It is important to enjoy your twitter account, but it is also important to make it count. The accounts you follow are what is going to help you take full advantage of this networking site.

With all of this talk about following, you may be left wondering what type of accounts you should follow. Twitter started as a place to have fun and voice your opinions, so it is okay and accepted to do just that! However, the site is growing rapidly into a place to network in the business world, which is full of professionals. This in point, it is also extremely important to follow relevant people, companies, and, news. The people you follow often reflect the person you are, and the person you would like to become.

So, who should you follow? One of my top suggestions, a sort of twitter celebrity Sean Malarky with over 140,000 followers. This guy could not get more relevant. He is based in Columbus, Ohio and is an entrepenuers, blogger, and twitter consultant. His tweets are often and content rich. His main goal is to provide entrepenuers with a steady stream of social media marketing tips. I dont think there could be anything more useful than this. We all need a little help from time to time, and Sean is on twitter doing just that! Providing relevant tweets that matter to the everyday person and entrepenuer trying to market themselves or their business. With tweets like : “Top 7 ways for a Realtor to use Social Media http://bit.ly/p08zWp #howto #Marketing #RealEstate #Realtor #socialmedia #Twitter #YouTube” or “12,500 reasons you should be using webinars http://bit.ly/djyhA5 #Marketing #webinar” He is targeting a certain audience from time to time, but also providing content for every professional audience. Another thing i like about him, is how he is so relatable. He is on twitter for one reason, and that is to help out the entrepenuer, but he also makes a point to be personable and relatable. It is the perfect mixture of business and casual.

Navigating the twitter world is not always easy, but people like Sean Malarkey, make it a breeze. Following people on twitter like Sean, helps you make the most out of your twitter account. Which is the most important thing when marketing yourself or a business.