:EthRobe

As the Internet increasing empowers the voices it’s every day users, Hollywood places more and more reliance on audience members to spread the word about new films. Nowadays, it’s not uncommon to see studios using creative marketing techniques in hopes of becoming viral, such as Disney/Pixar’s campaign of faux-vintage toy commercials implicitly promoting Toy Story […]

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Any filmmaker will tell you that the key to success is getting your work seen. This is easier said then done; at least before the digital revolution and the resurgence of social media. Platforms like YouTube and Genero.tv are non-exclusive ways for anyone to share their film/video art with the world. This is great news […]

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