Darcy Fine

The company I want to display in my tradeshow is Nikon and I want to display all of the different types of cameras available. The purpose of going to the trade show will be to convince store owners that they want to sell Nikon products at their stores because they will receive more customers. I also want to convince photographers that Nikon is better then all of it’s competitors, specifically Cannon because those two companies are huge competitors. Nikons lenses are known as Nikkor and those came about in the 1930’s and in 1946 the name Nikon was used for their cameras. Ever since then Nikon has continued to grow and they have produced dozens of cameras that create high quality images.  I want to capture this in my tradeshow display by having panels that display images that Nikons have taken a long with images of some of the products they offer. I also want to have a TV mounted in my trade show to display a slideshow of images and videos that have been created from a Nikon camera. I will also display actual cameras so that the customers can try them out and see first hand how great the products are. One message I want to convey to the audience of my trade show is that if you are a storeowner and you choose to sell Nikon products your business will thrive because Nikons are such great products. Another message I want to get across is that Nikon is the only camera to buy and it is better then all of its competitors. By showing customers the features on the cameras directly and displaying images Nikons have taken the audience at the trade show will be convinced that Nikon is the camera to buy or sell. The influence for my trade show designs is this display:

Some images I would like to display on my panels are the following:

Here are my thumbnails and comps: