Darcy Fine

I am creating my billboard for the Toledo Zoo. I want to show the audience that the Zoo is for all ages and it is a great place for families to go and spend the day. The idea is to show adults that there is fun stuff for them to do at the zoo and they will want to take their families there because they know there is fun activities for adults too. I want the billboards to motivate adults to take their kids and grandchildren to the zoo with them. The message is that the zoo is for everyone, not just for young kids to look at animals. There are many activities that happen at the zoo for adults that no one usually knows about and that is what I would like advertise on the billboards. Some of those activities include “Brew at the Zoo,” “Senior Safari” and days where senior citizens get in for free. Here are some of the graphics I will be including in my billboards:

Here are my thumbnails and comps: