research questions and answers:

Name several messages that this company might want to express in a billboard:

Everybody zoo in it!

Zoo do you?

Experience The Toledo Zoo

We have polar bears

All the animals you can shale a stick at

Who is the target audience for this company/organization?

Children ages 4-13 and there parents

What is the message you want to convey with your series of billboards?

I want to convey that the Zoo is not just a place its an experience

What do you hope to achieve by advertising on these billboards?

I want people to come to the zoo

Will you choose to target your audience demographically or geographically or both and why?

I will target both. I would not buy ad space on a billboard in california because it would not be effective. demographically the most people that come to the zoo are kids so it makes sense to target them.

Will you be utilizing a major market or a secondary market or both and why?

I will be using a secondary market. The primary people that I want to come to the Zoo will be from the northwest ohio area.

Do you plan on using extensions or spectaculars as a part of your billboard series? How and why?

I have not though about this. It depends on the location of the ad and the opportunity for extensions.

What types of graphics do you envision using?

I will use photographs of animals. I will also use a design that is similar to the toledo zoos current website.

Not only is The Toledo Zoo home to over 9,000 mammals, fish, reptiles, amphibians, birds and invertebrates, representing over 800 species, but our innovative exhibits also get you up close to many of your favorites!

Toledo, Ohio—The Toledo Zoo’s Nature’s Neighborhood was designed to be a place where children could discover and learn about the natural world through play, and the results of a recent study show that this innovative children’s zoo has done just that. The results of this evaluation, conducted by consultant Kathy Wagner in conjunction with Bowling Green State University, was presented Thursday, February 10 at 10:00 a.m. in the Zoo’s African Lodge.

This suite of evaluations, which looked at Nature’s Neighborhood from both children’s and adults’ perspectives, determined that children report not only having fun exploring the exhibit, but they also report linking that fun with a learning experience. Among their favorite features were the Tree House and the Stream, where most of the cause-and-effect learning took place. Children also report that observing and encountering animals, from goats and guinea pigs to the ants and bees, had a tremendous impact on their experience—so much so that the decision to leave Nature’s Neighborhood was almost always made by the parents. Adults surveyed reported that the Nature’s Neighborhood experience also influenced play that families engaged in at home; they might make a fort or a “bug catcher” similar to one they had seen in the exhibit. Families often stayed for nearly an hour in the exhibit, and some would spend up to two hours.

In developing Nature’s Neighborhood, which was made possible thanks to the voters of Lucas County, The Toledo Zoo took an intentional approach to ensure that play would be linked with learning. The children’s zoo had four primary goals from the outset: connecting families with nature, encouraging learning through play, engendering empathy and caring attitudes, and helping families make good pet choices and provide good pet care. According to the Zoo’s Executive Director, Dr. Anne Baker, “Each step in the design and implementation of Nature’s Neighborhood was thoughtfully planned and developed, using our best understanding of inquiry-based learning, to make this experience both engaging and educationally sound. These evaluations are also a key component to this process, because we are always looking for ways that we can improve the exhibit. We are also very encouraged by the fact that both children and adults surveyed report that Nature’s Neighborhood helps lead them to understand that they can have a positive impact on the natural world.”