I thought that this PSA would be good to analyze because of the characters from Star Wars that are trying to promote that smoking is bad for you. I think they are credible authors, especially for the kids who would watch this PSA, since I think that is the audience it is geared towards. I also picked this PSA because of the humor that is involved. Even though the message they are presenting is a serious one, they found more of a fun way to go about presenting it to the public.