The product I chose for this project is Doritos. Doritos have been an American staple since its release in 1964. Since its debut, Doritos have seen a wide varieties of flavors, from Nacho Cheese to Sweet and Spicy Chili. Doritos can be found nearly everywhere, from grocery stores to gas stations, fast-food restaurants, and around the vending machine around the corner. This gives a wide spectrum in which to advertise. Popular advertising for Doritos seems to be in some sort of corrugated cardboard structure. Whether it be a standard box shaped stand, or a massive Super Bowl season tower, Doritos are everywhere.
Competitor companies have been using generally the same display of their chips as Doritos, although, I found one company in particular that used a unique display approach. Their name being Cape Cod Chips, they’re display was made out of cardboard and in shapes of boats around a lighthouse. It was very unique and embraced the image the company is trying to portray.
I want to aim my audience to be children shopping with their parents. During research I found a prototype mini container for Doritos which looks very interesting. I want to use this design idea for my structure. Since children would be attracted to a large orange shelf with crazy shapes, I believe it will be very effective. Below are concept sketches of my design.