Californian Jeff Pester has perfected the craft of utilizing social media to discuss, promote and critique social media.
It’s hardly redundant.
In fact, it’s genius: His market of adamant, interested people is already gathered in one place, ready and willing to ingest the information disseminated with a click of his mouse.
With a tagline touting the phrase “Highly recommended by people who like things that don’t suck,” most people wouldn’t expect Pester’s Twitter-based organization Social Media Insider (@SocialMedia411) has many insightful things to say.
It’s this sort of casual confidence, however, that makes his account so effective and well-received by a relatively young, tech-savvy audience eager to analyze today’s rapidly evolving technology.
Social Media Insider curates highly relevant content for more than 130,000 social media practitioners, according to Pester’s LinkedIn profile. The account congregates social media news, commentary and insight in one place, providing links to outside sources on a constantly updated news feed.
The account was named one of the “35 Influential People in Social Media” by The Poynter Institute and was ranked No. 5 on the list of “25 Twitter Accounts Corporate Communicators Should Follow.” Twitter Grader ranks Social Media Insider 100 out of a possible 100.
Although I’m not involved with corporate communications and I’m not a social media guru, I still found Social Media Insider interesting, entertaining and insightful. Its links ranged from quirky news stories to hard-hitting business news, as well as information of general interest to a Twitter-using community.
A few articles that caught my attention Friday while I was writing this post discussed the following topics: Facebook’s stock shares increasing, updates to Twitter resembling a visual format similar to Instagram and a Catholic Minnesota teen being denied the sacrament of confirmation due to a pro-gay marriage Facebook post.
I found all this information in a matter of minutes.
Simply put: I was impressed.
Anyone wishing to improve their online presence or stay up-to-date on social media trends should definitely follow Social Media Insider.
Expert insight like Pester’s will only become more valuable as social media continues to play a vital role in all aspects of our lives.