Risk & Design

Color
The Petco dog and cat icons Red Ruff and Blue Mews are the unspoken poster children for Petco. The logo uses generic blue and red which gives the logo a healthy feel. 

Concept
The brand strategy and design for the logo was co-developed by agency Lippincott and Petco’s in-house brand creative team. The logo reflects the fresh, forward-looking company that Petco is today. The visual identity reflects the Petco – healthy, active and contemporary – while retaining the essence of the brand, its warmth and our passion for pets, the logo and tagline is their way of sharing the news of their evolution with the broader pet-loving community.

Type
The logo includes a trendy and thinner all lowercase custom font.

category: Recent