PSA Criteria
A PSA should be…
Creative, relative, relatable, fact based, attention grabbing, powerful, easy to understand (get the message), inspire change, thought out, clear message, to the point, visually appealing, aimed at a specific audience, and appropriate for all ages.
February 23rd, 2009 at 12:01 pm
Nice list of criteria, Ashley. I wonder though if fact based is always appropriate for a PSA. Good work 🙂