Slideshare
Title- 10 Things CEOs Need to know about Design
By-Future M, Leslia Brashaw
This powerpoint was about introducing the concept of design to CEOs who arenot familiar with design techniques. The first point she wanted readers to understand is that a powerpoint presentation is not considered a designing tool, it is a medium for presenting a design concept. CEOs also should not try to micromanage their designers, the CEO hired them for a reason and they should let the designers do their jobs. It is also a good idea to think outside of the box when hiring a designer. It doesn’t necessarily have to be a webdesigner or someone in your city. Storyboards should always be used and should be done in black and white, color should be added as detailsl once the final idea is confirmed. You should also be creative when deciding what social medias you will use to distribute your design. Your designer should be an employee from the very beginning.
I thought this presentation was very useful. CEOs do not have time to read large articles or scan through 100 slide powerpoints. A 22 slide powerpoint that is broken down into 10 clearly defined points is great for a busy reader. The information and display was also very effective. It was also good marketing for the author’s own company, which is always important.
