VCT 3040- Project 2 Research Brief
Tuesday, September 29th, 2009INITIAL THOUGHTS
I am planning on doing my 2nd project on Vitamin Water. I chose to this product because I am already creating a website for it in 3660 and the product itself allows the projects to be more fun.
PRODUCT HISTORY
Vitamin Water is a “nutrient enhanced water beverage” that comes in a variety of colors and flavors. The ‘typical’ Vitamin Water display is creative and fun and usually very different from many other displays.
The first two images are of actual Vitamin Water stores which both obviously play with creative and colorful aspects of the drink to make it more attractive to consumers. The last two images are of store displays for the drink which both are obviously fun and make it a lot different than the many other displays. Coca Cola is Vitamin Water’s parent company and they often do creative displays like this during seasonal times as well.
PRODUCT DISPLAY
I haven’t narrowed down my official idea for my display yet but I am thinking of doing something more season related like some of the images I have shown. Some sort of Winter-oriented display might be fun.
If I do not go with a seasonal display then I will utilize their rainbow of colors in the display and include 3-4 different flavors. The three flavors I pick will most likely be very different colors so that they will stand out in the three separate but cohesive display stands.