S.W.O.T.
www.bonjourevents.com
The above website is what I have chosen to do my S.W.O.T. analysis on. The following information is the conclusions I have made about the website.
Strengths
• An array of helpful hints for all kinds of events (weddings, corporate, fund raising, auctions, ect.)
• Easy navigational links to find just what you are looking for from the site
• A seemingly endless amount of tips for each and every event (pages that scroll far down and have 20 or more pages for one type of event)
• Photographs to give the entries flare and make some of the topics a bit more visual/understandable
• Site is created by an event planner with 12 years of experience
• Anyone can share their event planning tips and ideas on the website for other users to have even more resources than just the creator
• Helpful links to other events websites
• More than just tips on how to plan an event. Tips on vendors, templates, event planning books and more
• Can send notes (contact) the creator the of blog and tell her your thoughts on the page
Weaknesses
• Pages can be a bit too long and monotonous for readers to find tips that are useful for them
• A bit of clutter with advertisements on the side of the blog pages
• Design of the blog is a bit bland and uninteresting. The design and color scheme doesn’t really go along with how good the information is
Opportunities
• Linking with other sites gives the opportunity for more viewers/readers
• Large amount of information about more than one topic helps the site stand out from a generic event planning guide
• Constant ability to grow because of readers input. The creator can use others tips to create even more options of information for readers.
• Trends are constantly changing in the industry so information on site is always new and fresh
Threats
• Not the only one of its kind. There are many other blogs/websites that provide tips for event planners
• The world wide web is so large it can be difficult for readers to ever stumble upon the site
• Blogs are a bit of a newer trend to the internet and they’re still a new tool for internet users
• Not necessarily a credible source because anyone can make a blog and put anything they want on it
