Last weekend I met with my client, Sandy Kish Jordan the Executive Director of The New Agrarian Center. We discussed their immediate needs and came up with the following:
- Logo
- Letterhead
- Envelop
- City Fresh CSA Order From
- QR Code
- Poster for Local Food Summit (March)
- Management of Social Media
The biggest problem The New Agrarian Center is facing, is that it’s current branding is segmenting into three sections (The New Agrarian Center, City Fresh CSA, and George Jones Farm). Untimely the branding for all three should be under the umbrella of The New Agrarian Center. The past executive director encourages all branches to consider themselves an entrepreneur and market themselves as such. Resulting in multiple logos, Facebook pages, CSA order forms, etc. Despite the chaos, Sandy Kish Jordan has a new vision for the organization and it starts with cohesion of identity. My first goal is to create a logo that represents The New Agrarian Center as a whole.
This first task, creating a logo, seems somewhat overwhelming to me right now. I have never had to create a logo for someone to use in this capacity. I have only ever created a logo for a friend to use for a side business as a photographer or videographer. This is much more; it’s the identity of an entire organization and I want to do it justice. Sandy said their current logo looks like something a high school student did in Microsoft paint (later she learned it was a high school student had created the logo), so I would like to provide them with a relevant and lasting design for all their needs.
OLD LOGO:
Hi Jenna! Your client looks like it would be an interesting one to do! It may seem like you have a lot to do right now but just take it one step at a time and you will get it all! I know this is especially true for you with the logo but just remember what you have learned and keep in contact with your client so you know you are on the right track with what they want. Best of luck to you!