Archive for the ‘In-Store Display’ Category
In-Store Display: Uncharted 3
For this project I have chosen to create an in-store display for Uncharted 3, a video game. It is being heavily marketed, so while most games don’t bother creating a specialized display, I think this one is appropriate.
I took the time to research a few different types of in-store displays for video games, in order to get an idea as to the scale and requirements of such a display. In doing so, I was able to get a better idea as to what kind of design would be appropriate, and how to appeal to consumers.
Examples
A common theme among most of these examples is a dynamic use of color and movement. Images are large, and dimension is used to make important elements stand out from the background. Different quotes are used to showcase what reviewers are saying about the game, and in one instance a QR code is used to provide additional information on the game.
Uncharted 3, much like the rest of the examples I’ve gathered, is a much-anticipated blockbuster. It is a game of adventure, thievery, deception, etc – but most importantly it is cinematic. The previous installment of the Uncharted series was voted the best PS3 game of all time by many sources, and the gathering behind the series is immense. That being said, a display for the upcoming installment needs to be big.
I will be designing a display that will contain many copies of the game and that will immediately grab peoples’ attention. Because this game has been hyped to such an extent, I don’t think that a lot needs to be “said” about it. While a few of the examples contain reviewer comments, I think this is unnecessary here. I want to utilize space to the fullest, and achieve a sort of “monumental” look and feel to the display. I will also use dimension to make certain important elements “pop”, and I am going to try to make the text look aged and imperfect (going along with the overall feel of the game, and the cover of the packaging).
Sketches:
Tying in with their current marketing campaign, I decided to play heavily upon the “3”. As long as it is designed correctly, people should recognize it immediately and identify it as being a display for Uncharted 3: Drake’s Deception. I will be going with the sketch on the right. The large 3 will be raised a few inches off the background and gold colored with small nicks and cuts in the edges to give it an old, worn out look, consistent with the campaign. The background will be a flat black, to provide contrast. The title on the right side of the display will also be raised the same distance as the 3, and the text will be beveled (the font will be that of the formatted title on the cover of the product). There will be a total of 6 rows and 4 columns on which to display the product – each individual slot will hold 5 products – totaling 120 copies of the game. This display will be for retail (Walmart, Meijer, etc) and entertainment stores (Best Buy, Barnes & Noble, etc) , as well as gaming stores (GameStop, EBGames, etc).