Criterion.
-audience: the author needs to make it clear who the audience is and express it in their essay.
-information: an essay must have a certain amount of credible information in order for it to be credible.
-credibility: quoting credible authors and information makes an essay more credible.
-organization: the essay should flow right in order for its readers to understand it better.
-argument: the author should have a valid and believable argument to have an effective essay.