Criterion.

 

-audience: the author needs to make it clear who the audience is and express it in their essay.

-information: an essay must have a certain amount of credible information in order for it to be credible.

-credibility: quoting credible authors and information makes an essay more credible.

-organization: the essay should flow right in order for its readers to understand it better.

-argument: the author should have a valid and believable argument to have an effective essay.

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